For me it’s already the 9th so I’m refreshing www.barbiewow.com too see what’s it all about. This site is part of the “See What Happens When You Play with Barbie(R)” campaign and here’s what Mattel had to say about this:
Debuting at the famed Lincoln Center, Barbie(R) will unveil a larger-than-life installation of her ultimate Dream Closet complete with 24-foot tall, jewel encrusted doors leading into a two-story, 9,000 square-foot set with multiple dressing vignettes. The New York Fashion Week installation will transport fashionistas and fans in the area inside Barbie’s fantastical wardrobe complete with augmented reality technology “mirrors” that allow users to literally doll themselves up in Barbie’s most iconic, playful and glamorous outfits from the past five decades. Live models also will “dress the set” adorned in high-luxe looks on loan from the Albright Fashion Library, an exclusive couture library that includes styles from Oscar de la Renta, Alexander McQueen, Gucci, Moschino, Chloe, and Burberry.
BarbieWow.com: A Global Fashion Destination for Fans of All Ages
BarbieWow.com opens its online doors on February 9th as the brand’s first single, global digital destination. The pink portal will transport fans in more than 30 countries inside Barbie’s Dream Closet with unique brand integrations and new media channels of “sharing and trending” that will turn raiding Barbie’s wardrobe into real-time, globally-shared experiences.
Once inside her Dream Closet, girls of all ages can explore a world of endless fashion, accessories and imaginative play, through interactive activities such as a design studio to dress up Barbie(R) and augmented-reality “mirrors” to dress up themselves using the doll’s favorite fashions. In partnership with top digital and style destinations Polyvore, Pinterest and Rent the Runway, girls can take inspiration from Barbie to create real-life looks and designs that are all their own. The site also features a section titled “Behind Pink Doors,” where top fashion influencers share stories behind meaningful pieces from their personal closet as an example of the transformative power of fashion.
All Doll’d Up: From Fashion Runway to Toy Aisle
Girls of all ages will have the opportunity to design, inspire and create with new Barbie(R) products that will be introduced throughout the year. Currently available, Barbie(R) Design & Dress Studio allows girls to design her very own fashions for Barbie, and the Barbie(R) I Can Be(TM)… Fashion Designer doll celebrates Barbie(R) doll’s newest career as a Fashion Designer. This fall, Barbie(R) will take technology to new fashion heights with the Barbie(R) Photo Fashion doll that not only takes and stores up to 100 high-resolution photos, but can also instantly display these photos on the doll’s tee-shirt for the ultimate in customization.
Read the whole article here.
Interesting… Let’s see now how it will look.