The new Barbie destination has been launched! BarbieWow.com is part of the Barbie Dream Closet global brand campaign that includes also a real Dream Closet that opened in the David Rubinstein Atrium and is a 9000 square foot space where you can find anything and everything Barbie, including some closets where with the help of Kinect you can dress as Barbie!

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BarbieWow.com is the new Barbie website where you can also enter her amazing closet and play with all sorts of fashions and other fab Barbie pink things. A contest will be launched where girls can help Barbie by creating super fashions that will be recreated in real life.

I love the feel and look of the website and also the images of the Barbies that are used in the different games on the site. Can’t wait to see what other surprises mattel has for us this year.