Barbie has just launched a brand new anthem called “Anything is Possible” and performed by girl group Fifth Harmony. Below you can find the lyric video for the song with the official video launching soon. Also launching is a Barbie doll series inspired by the all the group members.
“Barbie continues to inspire girls to dream big in 2014 with a new rally cry that celebrates girls and everything in their imaginative dream world,” said Lori Pantel, Vice President, Global Marketing for Barbie. “As a group of five girls living out their own dreams, Fifth Harmony represents the fun, diverse, aspirational voice that both Barbie and the new anthem are all about – truly showing girls around the world that anything is possible.”
“There is no better partner to be the cornerstone of Fifth Harmony’s global licensing program than Barbie. The values Barbie represents for young girls are at the core of the Fifth Harmony brand and the story we are telling,” commented Mathew Vlasic, Vice President of Licensing and Consumer Products for Sony Music.
The doll collection is set to launch at select US retailers this holiday season and at retailers worldwide in early spring 2015.
I’ve never heard of the girls before but they are cute and I’m sure the dolls will too.
What do you think of the song and the new doll line?