I know many of you know by now that Mattel‘s sales are sinking, they lost the Disney license, the guy running Matty Collector left and they lost the no.1 spot as the leading toy company in the world. Overall things are not looking well. That’s why Mattel has started changing things, but are these changes ok or enough?
The first step was to revamp the playline dolls, give Barbie a new face and new friends while also making the clothes more realistic. As I have already shown you, the new line of Barbie friends is pretty cool. Yesterday BarbieCollector.com has been updated with the new line of Barbie Fashionistas dolls but even if this looks like a good thing (giving collectors a change to shop also some playline dolls) is it a good thing?
This is not the first time playline dolls have been put up for sale on BarbieCollector.com, but this habit is turning out to be strange, for me at least. Yes, we, the mature collectors, do like to buy playline dolls also, but, then again, I don’t think this the thing that’s missing on BC.com. IMO Mattel should really focus on getting closer to it’s collectors and not driving them away. Good for them that they listened when the collectors asked for articulation or realistic fashions, but there is so much more to be done and mixing playline and collector items on BarbieColelctor.com is not the solution. I don’t even know how to express what I’m feeling… For me that site is unique, it’s the place where all the elite Barbie dolls are featured. At least that’s how it should be. I don’t want to see a Platinum Label doll next to a playline Fashionista now matter how cute the latter one is. I want a place where ALL the collectors can get real sneaks, where you don’t have to be afraid to see an image and be glad about it because Mattel might come and slap you in the face with a legal document, where you can see images of ALL the dolls that Mattel has created in the past, dolls that have now become collector items, a place where international collectors can order dolls without the help of a shipping buddy. New playline dolls are the least of my concerns right now. Right now, for me, BarbieCollector.com is a cold place with lots of random stuff, a board where I have found my name and my blog trashed several times, a shop where I can’t shop, overall just a bad experience. If you are still reading this blog, Mattel, then listen to this fan of yours whom you have almost discouraged from buying and promoting your stuff but who still thinks about Barbie in a very loving way. This is the era on the Internet, of sharing and caring. Start caring more and more and more! Become closer to your fans and collectors. Interact with us and support your loyal bloggers. We don’t want playline dolls on collector site that much. We just want to you come out of your crystal palace and mingle with us. Do you think you can do that? You said you want to change Barbie for the best. Now it’s your chance to change your attitude also.
A doll blogger that still loves Barbie despite all the heartache you have put me through. For now…