Yesterday MAC Cosmetics has posted a photo on Instagram depicting a model surrounded by several Barbie dolls. This not the first time MAC has teamed up with Barbie, but this time Barbie does not have her own makeup line. She is the image of the new Fashion Pack Collection.
For those who don’t follow trends, but make and break them…we salute you. Let’s lead the way with the next wave of front row-worthy hues. Fuchsia, violet, emerald, deepest plum, midnight: Capture the charisma of couture’s most sumptuous fantasies, then create our own. Regal nails and jewel-tipped lips bring a lavish finishing touch. Ready to wear…any way you dare! So be a doll, show us how — the fashion pack is always in the know.
The collection is made up of eyeshadows, lipsticks, pigments and eye liners in vibrant and fresh colors. Unfortunatelly the so called “human Barbie doll” Valeryevna Lukyanova and the “human Ken doll” Justin Jedlica are featured and interviewd on the collection’s mini website as they talk about growing up with dolls and the changes they made to their body so that they would look like those dolls. I’m sorry but I don’t understand why would Mattel/MAC chose to associate with them as they represent everything Barbie fans and collectors are not. Just for marketing’s sake? I guess so. Sad, in my oppinion. Just sad. I also grew up with dolls but I never wanted to look like one.
This is one collection I’m not going to buy. I’m all about makeup, beating up your face and even plastic surgery, but what those two are doing is an extreme I consider very unhealthy and I would never endorse something that promotes that images. Sorry.